There are many ways to promote your website to improve your search engine rankings; among these one of the most effective is to write and publish articles.
The article can be published in two ways:
- Adding them to your website
- Publish them on the Internet using one or more well-established article publishing websites.
Sometimes you will add the articles to your website and post them on the Internet; sometimes you’ll just post them on the internet. Sometimes you will place the exact same article on the website and the Internet; sometimes it will make subtle changes, it’s up to you.
On your website, articles provide more content (which search engines like) than contain keywords (which search engines will find). They can also provide useful information that visitors will come back to read and recommend to their friends: your site can become an authority on topics closely related to the services you provide and/or the products you sell.
Posted on article websites, your articles will provide email links to your business and links to your website.
Articles can provide a win-win situation.
When we suggest writing articles, most people tell us: I don’t know what to write about!
But it does! You almost certainly take the knowledge you have in relation to your business/industry for granted:
- Do you know what powder coating is, how it is made or how it evolved?
- Do you know more than your neighbor about raising tropical fish, or how to decide what size tank to use, how to filter your water, and what lights to use?
- Do you know how badminton rackets are made and strung? Do you know what it’s like to work behind the scenes at the Olympics?
- Do you know what CNC stands for and what does it mean? What is a demand valve? What do heat exchangers exchange?
- What is Organizational Consulting, what are NVQs and how does an organization become Investors in People?
These, and many other questions, can be answered by those who work in their chosen business or industry. They have the knowledge and if they are prepared to invest the time and effort they can write not one but a whole series of articles that can be added to your website and/or published on the internet.
Read the following article to see how to write articles!
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