Upcoming challenges for mobile development and mobile marketing
The digital world is evolving and trends are changing in the real world, making the world faster than ever and technology more stable. Mobile telephony is about today’s world that was born with the invention of the first pager in 1956. The world started to be mobile and the launch of NTT’s first commercial mobile phone in Japan was the next step to stabilize this mobility.
The innovation in this mobility with SMS originated in Europe in 1985. SMS boomed in the late 1900s and early 2000s, and it is still the main cellular activity. Now, there are more than 4 billion mobile phone subscribers, of which 74% use SMS, of which 94% of SMS are read. In the UK alone, 1.4 billion text messages are sent each week.
It’s all about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile Internet integration are constantly opening up new horizons of excellence for mobile marketing. Web marketing is one of the most profitable marketing methods with the maximum reach. Since there are more mobile phone subscribers than Internet users, mobile devices open wide avenues for marketing from small and medium to large companies.
Integrated mobile-web marketing is still under development, due to lack of knowledge among most mobile phone subscribers, i.e. there are about 10 million users worldwide using GPRS services, which it represents only about 0.25% of the total subscribers. But this low percentage does not mean that mobile marketing is not growing. There are several alternative methods within mobile marketing, including SMS marketing, in-game mobile marketing, location-based services, etc.
In-game mobile marketing is the fast growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple real-time 3D interactive games to massive multiplayer and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 technology on the one hand and therefore mobile development on the other.
Mobile development, which is the next big thing, is now the focus of small, medium and large companies and thus becoming a competitive industry. Competition is getting tougher as industry leaders Nokia and Google have gone open source, and this situation is critical for ISVs. ZDNet also reports that it won’t be the great user interface as the only challenge, but the things that matter most are ideas and methodologies. Although ISVs are under more pressure, companies will be under the same pressure and will have to face almost the same challenges. It will be the race of collective innovation [what I can term it as] o Product innovation [combination of innovation in methodologies, design, productivity etc] So innovation in all performance will win!
No Comment