“Make the HEART of this people fat, and make their EARS heavy, and shut their eyes, lest they see with their EYES, and hear with their ears, and understand with their heart, and be converted, and be healed” Isa 6:10
“For the HEART of this people is made fat, and their EARS are dull to hear, and their eyes are closed, so that they may never see with their eyes, and hear with their ears, and with their hearts understand, and turn, and I healed them” Mat 13:15
There are three dimensions of marketing: FrontDoor Marketing, BackDoor Marketing, and Supernatural Marketing. Much of what is known and practiced in the market is FrontDoor Marketing! Very little is known about BackDoor Marketing and much less about Supernatural Marketing! In marketing in general, the “Eyes”, “Ears” and “Heart” of potential customers are the main targets of all marketing efforts.
These three goals are the key to the prosperity and failure of businesses and their products and/or services in the market! If these three important targets of your potential customers are closed to your products and/or services, you and your business will suffer neglect, lack, insignificance and poverty in the market. On the contrary, if these three objectives are opened in favor of your products and/or services, you and your company will enjoy unprecedented patronage, abundance, importance and prosperity.
Satan is mandated to close the “Eyes”, “Ears” and “Heart” of potential customers in the market against your business, products and/or services because you are a Christian doing business in the market! ! This explains why many Christians struggle with business in the marketplace! Supernatural Marketing seeks to help Christians doing business in the marketplace overcome this siege of the devil.
Why Your Prospect’s Ears, Eyes, and Heart Are So Important!
There are six fundamental reasons why your prospect’s ears, eyes, and heart are so important!
Let’s take a look at them!
1. VISIBILITY
The first purpose of marketing is “Visibility”. Marketing makes your product or service noticeable or noticeable to the eyes, ears, and mind of your target customer or customer, depending on the medium you employ. The eyes and ears are the doors of the “Mind” of man. The more people see or hear about your product or service, the more it will take root in their minds until it is deeply ingrained. Because your product or service is a seed in this early stage of marketing, it soon begins to germinate when your marketing efforts are sustained.
If an organization maintains its marketing effort, in a short time, it will pay off. Take note, the human response rate differs depending on your personality. Reserved people (introverts) are laggards, naturally inclined to drag their feet. By contrast, extroverts (extroverts) are naturally inclined to respond first to your marketing effort.
The above reasoning assumes that if you don’t engage in sustained, focused and targeted marketing, your products and services won’t be noticed by the public and could result in the eventual stagnation or collapse of your business.
two. AWARENESS
The visibility of your product or service in the mind of your target customer over time creates an awareness in the “Heart” of your target customers when sustained and aggressive marketing is the watchword. Remember, conviction takes place in the heart. Until the customer is convinced in his heart to accept your product and service, there will be no patronage or repeat purchases, which is the goal of every entrepreneur.
When you emphasize the unique value proposition or unique selling point of your product or service for long enough through sustained marketing, your target group will understand its usefulness and that is how you create a buzz and frenzy in the market.
When the public is convinced in their hearts that your product or service is the first and best option, they will willingly and positively respond to your organization’s offerings and that is what will eventually draw your customers to you, when he or she has ” Genuine”. need for your product or service.
3. CONVICTION
When your product or service is projected strongly enough in the minds of your target customers through sustained marketing; it sticks in their minds! After some time, because the product or service is constantly in focus, he begins to believe that the benefits of the product or service are real. It won’t be long before you get a suggestion from your mind to try the product or service.
Unconsciously, the customer has accepted the product or service because of the conviction in his mind that it is worth trying. Now, at this point, if the product or service is worth it, when the customer tries it, he is convinced that the product or service is worth it. When the customer makes another effort to patronize the product or service again, he will be hooked because in the mouth of two or three witnesses, every product is established in the heart of the customer!
Four. ACCEPTANCE
The resulting effect of your target customers’ visibility, awareness, and conviction of your product or service is a positive “mental attitude,” created by the Holy Spirit, that your product or service is credible, credible, and trustworthy and therefore the customers. you accept it as true and eventually prefer it over other products and services.
The question you want to ask yourself is, when people typically think of using the type of product or service you offer on a scale of 1 to 3, where does your offer rank? Instructively, the product or service that occupies the first two sections of the scale will be more favored in the order of its position. It is your responsibility to bring your product or service to this position!
Let’s say the product you are offering to the market is a detergent and we have 50 potential customers in your “coverage area”, and that varies in scope, who want to buy one each. When you think of the best and most preferred detergent to buy, where does your company’s brand figure in your mind? Your brand’s position in their minds will be determined by three factors: the quality of your marketing, the quality of your product, and your customer service.
5. BRAND
Sustained marketing gives your product or service a positive lift that propels you above others in your industry. Persistent marketing permanently roots your brand in the hearts of your target customers. When the image or brand identification is ingrained in the hearts of your target customers; After they have used your product or service and found it satisfactory, they will eventually get used to it, making it the first choice in their decision-making process.
6. SPREADED
When steps 1 through 5 assume a rhythmic flow in the efficiency and effectiveness of your business, your products and services will begin to reach more homes, hands, and families. Over time, the distribution of your product or service begins to expand and spread in a wide sphere due to visibility, awareness, conviction, acceptance and branding.
Your customers will begin word of mouth advertising your products and services to friends, neighbors, and family. This is because they are satisfied with your product or service, because they believe that your organization has kept its promises!
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