When businesses or individuals fall victim to unfair competitors, angry ex-employees, or disgruntled customers, then a SERM becomes critical to a company’s financial survival.
Companies like SERM are crucial in maintaining and in some cases saving and restoring the reputation and good name of companies or individuals. Online searches are one of the first things today’s consumers do before spending money with a business or person, and one bad click can spell financial disaster for a business, especially in this ever-growing cyber economy. The popularity of these SERMs is increasing by leaps and bounds with the realization that it is unwise to attempt to conduct business in this cyber age and not have a SERM on hold along with your accountant and attorney.
Companies are also appreciating the side benefit of having a reputation management company on board as an integral part of their business model – it’s great publicity! While securing a company’s good reputation and name on the internet, it generates good press and positive exposure which ultimately adds significantly to a company’s bottom line, making the services literally pay for themselves. themselves in many circumstances. This tends to be a very strong selling point for companies and individuals to know that they are cleaning up and protecting their reputation and cyber images, while also running a very effective advertising initiative. Sometimes companies completely ignore their previous online advertising efforts and instead opt for the benefits of online reputation management. Having a SERM firm on your side is certainly the way to go in this cyber age.
