Our company Dairy By-Products Varion FoodSciences Pvt Ltd. was formed on the premise of providing effective and affordable solutions to health enthusiasts. Today Our Company offers the largest range of genuine Indian health supplements across all categories including all major brands. It has grown from a four-member team in June 2016 to more than 10 and aims to become India’s Number One in this segment. A team of trained nutritionists, counselors, and product experts help customers choose the right product/service via live chat, email, and phone.
Sharing his insight on the business, Sanjay Kumar, Co-Founder and CEO of this company, says, “We source the best health and wellness products from around the world and deliver them to every Indian through an online shopping experience. premium line.Our offering covers categories such as nutrition, sports and fitness, diabetes, home devices, ophthalmology, personal care, beauty, parenting and premium organic Ayurvedic health and beauty products.We partner directly with brands and its authorized channels to ensure strict quality control and offer products.”
“We believe it is high time we combined great technology, smart design and excellent customer care to give India a massive health and wellness boost. While there are challenges to be overcome, our vision drives us to become a trusted and well-known company in India and offering customers direct access to genuine health products at the best prices,” added Sanjay Kumar.
The company is backed by eminent Ayurveda practitioners Shri MN Choubey and Dr. Prof S. Tiwari and Dr. N. Panchakshri and Dr. R. Panchakshri and Dr. Minal Vaze who have served for several generations and stalwarts of the US industry, such as Mr. Sid Shastri, who co-founded Jarrow Formulas US and gave his life to this industry.
We have filed 3 innovation patents and we expect our scientific team to fill about 9 odd patents lined up. It will boost our market visibility as a supplement innovator for India and other markets.
Sanjay shares his thoughts on eCommerce in the healthcare vertical
Is buying health online similar to any other e-commerce transaction or is there some kind of hesitation?
Authenticity plays an important role in health related purchases. We invest heavily in our supply chain to ensure that we effectively combat grey/fake products. Consumers are unaware
rampant gray market/fake products in health and come to us for genuine guarantee quality products.
Can you give us an idea of the growth of this company?
It has experienced rapid growth from a team of less than 5 people about two years ago to a team of almost 10+ as of now. We started with 200 SKUs and now stock over 3,000 SKUs. We are the dominant player in several of our core categories and larger than most offline retail chains in this sector.
What are some of the products that work well on the website?
Our best selling categories are Ayurveda supplements for all chronic and modern lifestyle related problems and sports nutrition, fitness, health devices, diabetes, etc.
How have you been promoting the website?
We promote heavily through online media. This includes advertising on Google, Facebook and other advertising networks, SEO, social media marketing, among others.
In the future, how will this company evolve as a healthcare brand?
We intend to be the one stop shop for all health and fitness supplies.
You launched a magazine, what was the logic behind it?
We see a gap in information on various health related topics. We have a lot of internal content that we wanted to share with the online community. Making an online magazine is the first step towards that.
How does your delivery model work?
We deliver through various logistics partners. Delivery is usually within two business days to metropolitan areas.
What is the type of funding you have received and what is the revenue model?
Initially we are reluctant to seek external financing, since we could lose the flexibility of the business. We recently purchased an existing facility to make our own supplements and expand our operations. Once that’s done, we can move closer to financing or we can go the initial public offering route.
Popular eCommerce sites are said to be bleeding profusely, what is your take on the future of the eCommerce space in India?
We believe that India will take at least 3-4 years to mature as an e-commerce market. We are basing our growth on solid fundamentals and we are sure that for all the players who are doing the same, there is a lot of room to grow. We have a strong base in export markets and are looking to tap into that market as other countries have realized the importance of Ayurveda science and products.
No Comment