1. Understand exactly what your goals are: As simple as it sounds, many times reps/distributors have no idea what to do or better yet HOW they are going to build the business. Do you think there is a reason that only 1-3% of most network marketers actually produce a consistent income? Of course there is! Those 1-3% of people really know what their goals are and have developed the ability to find creative ways to achieve them. Unfortunately, when you get into network marketing, no one shows you HOW to build the business. They show you the product, they show you the compensation plan, the top money earners (so you see the sky’s the limit) and then they give you the “this business is for everyone you meet” speech and they fire you loaded with brochures, brochures, cd’s, dvd’s, training discs, apps, you name it and tell them to register them. They tell you that as long as your “why” is strong, you too can make a million dollar income. a list of 200 people from his cell phone and Christmas emails consisting of family and friends. Not to detract from traditional network marketing teachings of going out and sharing your product with people you know in your warm market, but come on REAL, what business ever created in history becomes a multi-million dollar business from its family and friends? NONE…so why do they teach you how to do this in network marketing? This industry has such a low retention rate and it is because of this problem that people are not aware or trained on what their goals are and how to achieve them. This is “network marketing.” It means you are marketing a service product through the channels of a network of people where those products and services are sold to the general market of buyers and recruiting other business builders and you are in a position to receive long-term commissions on life. of the product as it passes through several people. This is really a brilliant way to generate income IF you know how to MARKET.
2. Choose to endorse a product or service that you personally have a connection to: There are millions of products and services out there, but I have to burst your bubble, the product is NOT the reason people are successful. People are successful in network marketing businesses because they have a system in which they market these products or services to a general market of other common interested people. Let’s say you find a product you like and are attached to. Yes, naturally you’ll want to share it with everyone you know, but what if you share it with someone who literally doesn’t want that product? Better yet, you may be pitching the idea of becoming a representative for your company to someone who has no general interest in generating additional income. I know, I know, we just think that “these opportunities are for everyone because they are for us and we are like everyone else”, but as you can see and will see, it is NOT like that. Connect with a product that you can easily market because you are familiar with the use, manufacturing, and outcome of the product. Lead with your familiarity, but lean on a solid marketing method. It is a guaranteed fact that many (not all) of the top leaders in various MLM companies have run some type of traditional business before and have been successful, therefore they already have the plan for long-term success with a business. and a tangible business or not. -tangible product. The formula has already been mixed for them, so all they are doing is switching to a new product. Same SYSTEM….new product. And it’s almost a certain fact that your previous business was not built on family and friends.
3. Learn to think outside the “normal box of mlm friends and family”: Get stuck in this box and you’ll never see the light of day again. Continually think outside the box and you will practically create the market for yourself and your team and be one of the main sources of income in your opportunity. Do you really think these top money earners are out there just signing up family and friends? NO, they are not… in fact, I would go as far as to say that only 1% of their royal family is involved with them. So what are they doing that you aren’t? Yes, it’s true that many of the top earners had previous success in other companies, other mlm opportunities and that comes along with years of rapport with the right lead funnel, financial credibility (people know they wouldn’t get involved in something they didn’t it’s worth it). while) and general influence. The industry tells you to go out and record all the people you have the most influence with. What if you’re not a former millionaire from another industry or company and your relationship and influence with people isn’t horrible, but it’s nowhere near that level? These high earners paint the picture that if you work hard (as they did), in 6 months you will be a millionaire. Will you have the same results? Absolutely not… they will always beat you at it… thus making the chance of success very, very slim for the general population of enrolled reps. The industry tells you to “put it down” and just talk to people, well that’s a lot easier said than done. But a viable solution is for you to actually LEARN marketing (your actual job with this thing). Learn how to create your own market by tapping into atmospheres other than mom, dad, brother, neighbor, church member, colleague, and Uncle Jack. There are opportunities for direct mail, word of mouth, advertising (some paid, some free), promotion, and of course the biggest and most useful is the INTERNET. This may be your biggest resource in terms of marketing what you have to offer to the people who are actually looking for you.
4. follow good leadership: This is obvious. Just like anything else in life, befriend those who are a few steps ahead of you because you can only get better. Continue to surround yourself with certain personalities that challenge your character to grow positively. Anyone can sign someone up for a network marketing opportunity, but not everyone can be a true leader and lead that new person to success. Who you sign up with can and will affect how you build the business. Good leadership usually comes with responsibility. Someone trustworthy and whom you can hold accountable. Someone who is always there to help you grow forward. Not only that, but someone who has a SYSTEM that is helping them build a substantial business. Imagine you’re not in network marketing and you’ve just developed a top-of-the-line product with your particular group of people and now it’s time to go to market and sell your product in the eyes of the general population. You would never be around non-leaders who can’t show you how to market your product. So why wouldn’t you apply the same rules in network marketing (this painted as a huge opportunity that could change your life permanently)? Again, it sounds simple, but common sense isn’t always that common. If you’re being blown away by a fast-talking high roller with your business and he or she isn’t willing to sit down with you and walk you through exactly the HOW (marketing system) to build your business, think twice before signing up with that person.
5. Understand how to choose the right marketing system: Since you’re in Network-“Marketing” yes, that means you’re in sales (even though they say you’re not). You have to sell and market your product to people. Discover people’s needs and share what you have as a solution to a common need. That being said, choosing the right marketing system can be critical for the average business builder who isn’t lucky enough to have a list of 300 warm market names of people who will jump on anything you say because of your financial relationship with them. . Your marketing system should literally help you attract qualified people who are actively looking for what you have, help you maintain constant communication with these people, develop qualified prospects for you as warm new market people, and last but not least, it should help you Organize your potential client base from the initial contact point to the closing of the deal. This is the gap that is missing in traditional network marketing. If you get a job as a sales representative or marketing executive, they will teach you how to market to a population that has increasing demand for what you have. But network marketing, for some strange reason, doesn’t chart that map very well, so you give it a good rah rah for 3-6 months and then you’re out or move on to another networking opportunity that you feel is easier for you. Some reason. The purpose of all this is to teach you that this business revolves around the nature of people, meeting new ones, pre-qualifying interested parties and maintaining good quality relationships with existing ones. The person who communicates most effectively and efficiently wins! They do this by actively and successfully promoting to the RIGHT people, not everyone, not anyone, but just particular people who have shown a general interest in what they have to offer.
M Master these steps and you’ll be on your way to a growing new business that will change your life and the lives of those around you.
