It is very easy to create an ascension model for an online information marketing business. In this article I am going to explain what this model is like and how you can build one easily and quickly.
What is an ascension model?
With this model, you offer products that start low and then gradually move up to a higher priced product.
There are advantages with this model.
As a product creator, and in particular for those just starting out in their information business, it’s much less daunting to think about creating a low-priced item than a higher-priced one.
For example, a $27 product sounds doable, while a $490 product might sound beyond your capabilities.
By first creating low-priced products, you can build your confidence and also begin to understand what you can offer and how much you have to offer.
For your customers, using this model helps them buy something low-priced and therefore low-risk to see what kind of quality it offers.
Obviously, your lower-priced products need to reflect the quality and value your customers would expect from a premium product. No matter what the price is, the quality must be the same.
credibility advice
Make sure that as you create higher-priced products, you allow your customers to see them so they don’t think you’re only capable of producing low-priced items. This is really important for your credibility and authority levels.
How to easily create an ascension model
An easy way to build this bottom-up model is to create 4 low-priced products on various topics in your niche, and then combine them to produce the high-priced product. Another way to do this is to reuse those lower-priced products and combine them into a weekly or bi-monthly rollover product.
By taking what you’ve already built and packaging it into a higher-priced product, you can quickly and easily increase your product portfolio and price range.
The more low-priced products you create, the more ways you can repackage them into new products with different price points.
Another easy way to create a high-end product is to offer training and include your other products as training materials to be used as part of the training program.
Submit a weekly training and then discuss this during the training element.
