Many blogs are full of distractions like sidebars, ads, and too much information. This can distract your audience from engaging in the most effective way for you to build your list, grow your brand, and make more money.
So how can you improve your blog?
Use a modern theme
If you use self-hosted WordPress for your blog, you can easily upgrade your theme to be one of the most modern minimalist themes. These eliminate distractions and make it easy for your visitors to read the blog and take action when you call them to do so.
improve navigation
The truth is that your navigation should also be minimal. You don’t need to have huge dropdown menus or a bunch of different things to click on. You can have superior navigation that takes visitors where you want them to go and then takes them to the rest via links in content, links to similar content in blog posts, and other ways that work better than sidebar content. .
A CTA in the header
Putting a CTA (call to action) in the header of your blog page to capture email list signups is an effective way to create an attention-grabbing header. You can also use this area to mention the most important content found on your blog to direct visitors where you want them to go.
Create a full footer
Even if you want the top navigation to be limited, you can create a full footer navigation. It’s a great place to put anything people might be looking for, like copyright information, related sites, contact information, a link to a sitemap, and more.
Add widgets that are useful
If your sidebars stay the same, people ignore them. But if you use a widget, that will allow you to display popular posts, comments, breaking news, and maybe featured sales that will grab your attention more.
Add a slider
Another way to present more information is to use a slider that shows your best blog posts at the top. That way, your viewer doesn’t have to search; they see what is best from the beginning. This, combined with in-content links and recommended post content, can keep visitors on your site longer.
Enhance Images
Update images in older blog posts while updating information in the content. By doing so, you are making your blog look more modern. You are drawing attention to the old content by updating it as well.
As you make updates, simply do one new thing at a time instead of doing everything at once. You can improve blog content and images, then update them, change colors, and improve navigation over time so you don’t confuse your visitors. You want to keep your brand so they know it’s yours.
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