You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many types of SEO and that you don’t have to be an expert to improve your SEO. There is SEO on page and off page.
What you need to remember is that SEO tactics are continually changing based on the algorithms search engines choose to use to help their audience find what they’re looking for. The big key to remember is that search engines are trying to deliver great results for their target audience. Your job is to help them.
SEO off page
Off-page SEO is anything you do to improve search engine traffic and results, such as inbound links, trust building, social media, blog promotion, videos, press releases, comments, and more. You can use all of these tactics to help increase your website traffic and therefore your conversions.
- Comment on blogs and forums – Even if you are not allowed a link to your website, your comments on blogs and forums do not go unnoticed, especially today, when most use identification procedures through Google to find you through your profile.
- Publications and promotions in social networks – When you write a blog post or post something on your blog, use social media to promote it. Not only will you get more traffic for your posts, you’ll get more links to your website through your general social media promotions.
- behavioral interviews – Give interviews on blogs, podcasts and more. The more authority you can generate by being interviewed, the more links you will get back to your website and products, and the more people will know about you.
On-page SEO
On-page SEO is anything you do on your website to ensure that you get more traffic to your website through search engines without paying anything for the traffic. Creating perfectly optimized pages is as simple as adding a little extra effort.
- Post targeted content – If your content is high-quality, unique, and relevant to your audience, this will help them find you. They will search for the words that are within that content and send them to your pages.
- headers on pages – Using keyword-rich phrases for your website headers, including your blog posts, will also help search engines find you. Also, the words will be something your audience will focus on as they scan your page.
- Check grammar and spelling – You want people who visit your website to leave believing that you have authority on the topic that is in your niche. Therefore, it is important to double check your grammar and spelling.
- Code your site correctlyt – Within images, headings, descriptions, and more, there are ways to use meta tags to clue the search engine about the topic of your blog or website. Use them correctly to describe the images and the theme, so that your audience finds it.
