Web 2.0, sometimes referred to as “social marketing,” is touted as the “win-win” approach to building a business for the 21st century. On the coattails of discontent among people who have tried but failed the old way of doing mlm, these innovators (sometimes called “renegades”) are literally creating a wave of followers that will bring major changes to the way many are built. mlms.
The person most responsible for this is Ann Sieg. Associated with her is a man named Mike Klingler. Your book The renegade network marketer it is being praised and criticized. In the minds of some, she is the genius who has helped many people shake off the fear of starting their own business. His approach is contrary to the old system. And criticizes it. According to others, she is something out of hell and, in their opinion, she should go back to where she came from.
There is a free book available through many sources titled The 7 great lies of network marketing. In this little e-book (35 printable pages), she addresses the following “lies” used by many, if not most, of network marketing systems today.
Lie No. # 1: Everyone is your prospect.
Lie # 2 – This really isn’t sales. We simply share the product with people.
Lie # 3 – Anyone can do this.
Lie # 4 – We will build your business for you.
Lie No. 5: We have the best product ever!
Lie # 6 – You just don’t have enough faith!
Lie # 7 – The proven system
If you’ve been involved in network marketing in any way, the list looks remarkably familiar. In fact, because she is so familiar, it will make you think, “I wonder what it is about her that is so different.”
After hitting a nerve with many people, people who still want to hope to get out of the rat race, they may take the risk of ordering your book and reading it. Ann offers you a money back guarantee and she means it. When I started researching Ann Sieg and the Renegade Marketing System, I read the testimony of a person who took her at her word: she ordered the book and then asked for her money back. He got it. According to her or not, it is good to know that there are people of integrity: when they say something, they back it up with actions. I applaud her for that.
Mike Klingler, founder of Renegade University, says that the day she read Ann’s book, she threw away all the old practices and steered her team toward this new system. This is a great recommendation from someone who is already successful in network marketing. Together they are causing a sensation in the world of network marketing by promoting what is also known as “attraction marketing.”
The concept is really very simple. Instead of making a list of family, friends, and anyone else who might remind you, you put yourself in the position where you are approached by good, qualified prospects. But it doesn’t happen overnight. You have to do marketing to achieve your goals. One of the biggest criticisms that Ann has with Network Marketing is that networking may be present, but marketing is missing. And it is marketing that she believes is the missing ingredient in Network Marketing. Ann Sieg and Mike KIingler have merged their concepts and “Voila”, “The Renegade Network Marketer” spawned the beginning of “Renegade University”.
A close cousin in the mix is Mike Dillard with his writing of “Magnetic Sponsoring” and “Building on a Budget.” The idea is similar. Shift your focus on building your business from calling, writing, inviting, etc. people and try to interest them in your business so that they learn to attract (like a magnet) people who are already interested in starting a network marketing business but who need guidance on how to start and be successful.
Question: Is there a valid concern? Is the current way of doing business in the world of network marketing ready for an “extreme makeover”? That seems to be what they are asking for. And if you do some research on the topic, you will find that they are gaining a huge following.
It will last? Only time will tell. Are they really that helpful and courteous in helping others to be successful in home businesses? Until we learn more from internal sources and see (and confirm) actual numbers, we will have to honor their current integrity and believe that when they say their number is growing, take them at face value. Some will applaud the new venture; others will not. But one thing seems certain; the renegades are here and they will not be ignored.
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