8 Simple Seasonal Website Branding Tips
Are you decking your house with holly, stringing lights on your porch, and placing Santa Claus in your front yard?
For many people, it’s time to start celebrating the most wonderful time of the year. While you’re at it, don’t forget to revamp your business website!
Seasonal website branding is an ideal way to showcase your small business and get people in a festive shopping mood.
I’ve been sharing content about how COVID-19 will affect shopping this year. So now I’d like to focus on something more fun: 8 ways you can add vacation elements to your website.
1. Spruce up your website’s home page.
By putting your best deals front and center on your website, you’ll grab the attention of your target audience right away. This year especially, people are looking for quick and easy ways to shop, so adding a copy of benefits around free shipping or private shopping is a great idea.
Get creative and think of ways to stand out even more by giving your promotions a catchy name. For example, instead of “Holiday Sale”, why not “12 Days of Sale” or “Santa’s Specials”?
Your home page is often the first thing customers see, so spend more time on it as you add vacation elements to your website.
2. Offer unique gift ideas.
Maybe you’re creating a list of your top 10 gifts or providing inspiration on what to buy for the person who has everything.
Another popular idea: putting together boxed gift sets. Do you have multiple products that could work together as a larger gift?
With people not being able to go out and enjoy many of the experiences they used to enjoy, these boxed gift sets are becoming more and more popular. For example, Twisted Toffee features delicious homemade toffee gift baskets on their home page – a perfect gift for the hard-to-buy for!
3. Design a custom Christmas logo.
Why not create a festive version of your logo? While your logo is an important part of your brand and should remain consistent, there’s nothing wrong with adding a wreath or Santa hat to it!
Or you can change the font colors to red and green, or sprinkle on some gold sparkles to add festive elements to your site. It doesn’t need to be as elaborate as what Google does every year, but it does help your brand stand out!
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Read: 3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19
When it comes to defining your brand, it’s easy to get caught up in images: the logo, the font size of the text, the images you want to represent for your business…
But defining how you are going to talk to your customers is also essential. Infusing your pitch with a bit of holiday cheer, urgency, and excitement can be a great way to encourage your audience to do their holiday shopping with you.
Here’s how to differentiate your seasonal marketing campaign in 2020.
Read more on our website.
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4. Show your November/December/January hours.
While most people are staying close to home – or staying at home – this year, you may want to take a few days off to rest and recharge. If you take time off or close early for the holidays, let your customers know with a festive graphic.
Additionally, many small business owners have modified their hours due to COVID-19. If you’re not open every day or have changed your hours, make sure people are aware so they don’t arrive at a closed store.
5. Make your content fun and festive.
While you don’t need to completely overhaul your website, crafting a heartfelt holiday greeting or blog post is a great way to reach your target audience.
Remember to own your brand. For example, some small business owners avoid using the word “Christmas” in their marketing efforts, while others embrace it.
Whatever you decide is fine, but think about your brand personality, tone and voice, as well as your target audience as you add festive elements to your website.
6. Decorate your social media accounts.
Don’t forget to bring some winter cheer to your social media platforms too. Update your Facebook, Twitter, LinkedIn and Instagram profile and/or banner photos with seasonal images that incorporate your brand colors and logo.
You can also share offers or promotions and content with your followers on social networks. Make it easy for enthusiasts to find you by creating hashtags like #DIY, #stockingstuffers, #bestgifts, #newyears, etc.
7. Post family photos.
I have shared quite a bit of information on empathic marketing techniques this year. Making that emotional connection with your customers can include sharing a bit of personality.
Whether it’s photos of your cats attacking the tree (we’ve got a few of those) or your family in the snow, let people take a peek into your life with your seasonal website branding.
8. Give your customers a gift.
You could offer a free gift with every purchase over a certain amount or send an email promotion that encourages people to buy from your store and/or e-commerce site this year.
This form of seasonal website branding doesn’t have to be something expensive, maybe it’s a guide to navigating business life in 2021 or a graphic they can share on their social media profiles.
When you add festive elements to your website, you not only spread joy among your target audience, but you also encourage people to buy gifts.
Spend some time branding your seasonal website and you may be rewarded with increased engagement, leads, and sales.
Are you doing anything to share the holiday spirit this year? I would love to see your examples!
For the success of your business,
Suzanne
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