Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are easier to understand and analyze your website. Consequently, your site has a better chance of ranking high in search engines.
However, remember that a high search engine ranking is not your only goal, and your goal should be website traffic and conversion. The following tips will help you achieve your goals.
1. make sure your site is not penalized
Webmasters realize the importance of ranking high in search engines. Hence, they do a lot of search engine optimization activities on their sites. However, improper implementation of search engine optimization can lead to your site being heavily penalized by search engines. To prevent their website from being penalized, webmasters should not engage in the following practices:
– Use of hidden texts or hidden links on web pages.
– Use of camouflage
– Excessive automated queries to search engines like Google
Web pages loaded with noise words
– Keyword stuffing
– Multiple pages, subdomains, domains with substantially duplicate content
2. Select Correct Keyword Phrases.
The correct keyword phrases allow you to attract specific visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve the business result or not.
Don’t restrict yourself and keep an open mind in this area. You may think that most of your search is coming from a keyword. However, it is wrong. Most people use 2- to 5-word keyword phrases because they are more descriptive and produce accurate search engine results.
Also, thinking outside the box and conducting linguistic research can help you generate useful keyword phrases.
3. Optimize the title and meta tags
According to internet marketing articlesOne of the important steps in search engine optimization is to optimize the title tag on your web page. It is often assumed that pages with keywords that appear in the title tag are more relevant to the search query than others. Remember, the title tag is the most important location on a web page after the main content of the body tag. Almost all search engines give importance to this tag.
Some search engines also give importance to the presence of the keyword in the meta description and in the keyword tag. However, it does not currently apply to Google.
4. Optimize website content
All search engines place an emphasis on the content of the body text. The main content of your web page must contain the keyword a considerable number of times in order for search engine spiders to feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.
To prevent your site from being considered “over-optimized”, you should not include keywords in your body content. We suggest that you present your keywords naturally. Apart from this, your website copy should be at least 200-250 words.
5. Ensure clean encoding
To allow search engines to index and parse your website properly, you need to check the correctness of the HTML encoding manually. Webmasters can create web pages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicate or unnecessary tags in your copy, especially when you edit the pages very frequently during the web design phase.
Also, search engines are not good at understanding Java Applet and Flash. If you have a Flash or Java applet navigation menu, be sure to duplicate somewhere and include HTML links as well.
Also check if your website has broken links. They can stop search engine spiders from crawling other web pages on your website, it can result in the loss of hundreds or thousands of website traffic per month and wasting your search engine optimization effort.
6. Link building
In case you have a little knowledge about search engine optimization, you probably know that link popularity is very important to achieve high search engine ranking on major search engines like Google, MSN, Yahoo , etc.
Yes, search engines use link analysis to determine search engine rankings. The philosophy is that if an inbound link points to your site, your site must have some value. Therefore, the incoming link is considered a “positive vote” to your website. The more inbound link you have, the higher your link popularity will be. This can improve your ranking in search engines.
However, the quality of the links (link reputation) is also important. If you can get an inbound link from a hugely popular website, your site will get more profit.
There are many methods of doing link building, including searching for one-way links, reciprocal links, 3-way links, and so on. Since link popularity and reputation are of great importance to search engine rankings, many search engine optimizers spend most of their time on link building.
7. Optimize dynamic website content
Search engines are not good at understanding dynamically generated web pages. So I suggest you change your dynamic url to static url. If this is not possible, you should consider using some advanced search engine optimization techniques, such as Mod-Rewrite, to optimize the website.
Another simpler way is to create a sitemap and list all the dynamic URLs in it. This can help a bit.
Conclution
Search engine optimization is very important to search engine marketing. When done correctly, it helps you attract a lot of targeted visitors to your website and can improve your business results.
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