5 Effective Ways to Use Personalized Video Production in Marketing Campaigns
Video production for next level marketing
Studies have proven the effectiveness of using video content for marketing over and over again. 90% of customers in one study reported that videos were highly influential in making a purchase decision. Another study showed that this type of content would account for more than 80% of online traffic by 2019.
Over the years, business owners have seen their marketing KPIs improve as a result of incorporating personalized video into their strategy. Engaging visual content goes a long way in boosting lead generation, conversion rates, click-through rates, and much more.
Make video production work for you
With all those positive statistics about the power of visual content for marketing, you may be wondering how you can make it work for you. The following are our top tips for incorporating custom video production into your marketing campaign for best results.
1. Personalize the content
Have you created any written content like a study or report for your marketing strategy? You can get more out of it by creating custom visual content, such as a short clip based on this content. A great strategy is to create custom content for the emails you use to promote the content or use the content on signup landing pages.
2. Promote events
Are you organizing an event? Whether it’s a luncheon, a conference, or a product launch, you can get the word out more effectively with an engaging clip. The clip should show your audience the value of attending the event. Must include:
You can go one step further and offer personalized content to recipients invited to an event. This type of content may include:
- A ticket that has the recipient’s name on it
- A call for the recipient to reserve their space at the event.
- Your company logo
- A conference badge with photos or names of recipients
3. Announce the launch of a new product, feature or service
Are you about to launch a new product or offer a new service? Do you have something new to tell your audience? A clip is the best way to get the information out. Inform your clients about the news of your portfolio. Show them how good the new service or product is and how they can benefit from it.
4. Build a personal relationship
Keep your customers engaged with announcements and messages to celebrate special days or occasions, like their birthdays, Mother’s Day, and more. Include clips in emails that are reminders for special occasions and notes to show you appreciate them. Include information about special offers or services that they can take advantage of during their special day.
5. Get the cream of the crop of talent
Do you want to attract the best talent to your company? You can target the best candidates by showcasing the benefits of working at your company in an engaging clip. Send them the clip to show them your potential new workspace and what it would be like to work at your company.
Personalized video content is a very effective way to get and keep the attention of current and potential customers. With video production services from a reputable video production company, you can get your message across in a way that your prospects are sure to notice.
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