In general, the use of mobile phones, smartphones, iPads and tablets to browse the Internet is increasing at an alarming rate due to its convenience, cost effectiveness, ease and comfort. The use of mobile devices is closing the digital divide between rich and poor; and urban and rural inhabitants. All businesses have a duty to develop mobile-friendly websites to reach these mobile users. One way to do this is to create layouts that are responsive to different devices and screen sizes.
So what is responsive web design?
Responsive Web Design (RWD) is a technique used in web design to allow web pages to respond to the screen size, orientation, and platform of the device the user is viewing with.
Responsive design is the single most important factor that has changed the browsing behavior of browsers in recent times. These websites may change from one device to another. For example, if a user switches from a mobile phone to a tablet, the website automatically adapts and dynamically adjusts to the screen size.
Without going too deep into the technicalities involved in designing such websites, the following are the business benefits of responsive design.
Easy to use: Responsive websites are highly liquid and fluid that make the contents change on all screen resolutions and devices. It has foreground images that scale with the layout to reveal and hide parts of the images on the website. This fluidity makes it easy to use, accessible, and exquisite compared to conventional websites. Users can navigate your website regardless of the environment they are in, increasing the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as a best practice so businesses that don’t have it will miss out. Being the most popular global search engine, Google explained that responsive websites are easy to crawl and perform favorably in search results.
According to Moz, a well-respected search company, in their 2015 search engine ranking factors, they surveyed 150 marketing professionals specializing in SEO and the results were that responsive or mobile-optimized websites have better success. in ranking than non-responsive websites. The responsive or mobile factor was only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we can safely say that having a responsive website will help increase the marketing efforts of organizations to achieve their business goals.
Effective cost: Using desktop or laptop computers is often more expensive and/or inconvenient than using mobile devices. Mobile devices offer quick and easy access to information on the go. Therefore, responsive websites are cost-effective for users who spend little to no time in an office space.
For businesses, responsive web design reduces design and development costs because they don’t have to develop different websites for different devices. Additionally, businesses will save money on maintenance costs by focusing on a single website.
In conclusion, this unique and expert web design development is achieved by using flexible CSS grids, layouts, images and media. In doing so, website designers take a number of factors into account, including pixel resolutions, screen size, and the click/tap capabilities of various devices.
