We know you’ve heard this a hundred times already, but we’ll say it again: “Every business that wants to grow should be active on social media.” However, posting weekly or daily content and responding to inquiries from fans and followers is sometimes not enough. What every brand needs is to dominate social networks in their own way. To do so, brands must act in different and unique ways. So, as a social media agency, we decided to share with you 6 ways that made 6 brands successful on social media:
- Smart answer: In the last week of August 2016, Skyscanner’s Facebook account became “the talk of the town” due to a surprising response to one of their fans. For those who don’t know it, Skyscanner is a search engine for flights, hotels and car rentals. Going back to the story, one of your users found a puzzling suggestion when he was looking for a flight, so he left a “sarcastic” comment on Facebook wondering about his strange proposal. What happened next was definitely beyond expectations.
Instead of apologizing for their mistake, Skyscanner responded to the complainant with a set of funny and clever replies that amassed, within hours, thousands of likes and hundreds of comments to complement this huge internet win.
- Impressive social media presence: With over 1.2 million followers on Instagram, Airbnb is not only good at collecting followers, but it’s actually the “Best Overall Instagram Presence.” This title has not been awarded by our digital agency, but by the Shorty Awards 2016, a social media award. The reason behind this recognition is their ability to make great use of the core value of Instagram by posting engaging visual content. When looking for a vacation home, people often decide based on the images. And that is exactly Airbnb’s social media strategy to attract followers and users.
- Reach the people: Reaching out to people can be an effective way to gain exposure and dominate on social media. Nivea’s activities on Twitter are a great example. This beauty brand is looking for people who tweet about skin problems to help solve them with personalized advice. To find such issues, Nivea simply made use of Twitter’s search function without following specific hashtags. Sometimes you don’t need to think too hard or spend a budget to promote your brand, a smart move can help you do it.
- Inspiring people globally: Dove is another great example of social media success, just trying to make the world better. As? Every once in a while, Dove posts a new video campaign online to help women feel good about themselves, and each time their video goes viral. Each campaign is associated with a custom hashtag that allows people to relate directly to the brand and mission. Her “Dove Real Beauty Sketches” campaign ended up being the most viewed online ad of all time with over 163 million viewers on YouTube alone. The impact of this campaign translated into millions of people sharing the supportive and positive message behind it.
- User Generated Content: GoPro, the camera company, is using a social media strategy based on user-generated content to promote its products. In other words, images and videos are submitted by the consumers themselves to showcase their product capabilities and experience. Depending on users to promote GoPro products, the brand is extremely interactive. In 2015, GoPro’s followers on Instagram reached 6 million and it was the fourth most attractive brand on the social network.
- Following trending news: Don’t we all love Oreo? Whether it’s with their cookies or their social media presence, the cookie company is doing a great job. We all know what Oreo tastes like, so we’ll jump into the online presence of it. In fact, Oreo created one of the most successful social media campaigns ever. As? To celebrate its 100th birthday, Oreo produced 100 new Facebook posts over 100 days inspired by current news. Each post was shared more than 1,400 times on average, increasing their engagement by 195% and gathering more than a million followers on Facebook. Another great example of how to profit from fashion news is his “You can still dive into the dark” live post during the Super Bowl blackout, which was retweeted over 15,000 times.
In a world where digital competition is growing more and more, brands must focus on being unique. If you are willing to go a step further, contact our social media agency to create an effective social media strategy or campaign.
