These simple SEO techniques are the result of testing various factors to find out what really makes a difference in how well pages are discovered and ranked by major search engines like Google, Yahoo and Bing.
As I’ve applied these techniques to my own websites, they now all rank in the top 2% of all websites on the planet (according to Alexa), meaning I get thousands of unique targeted visitors every day, which is the goal of every internet marketer. But even better, I don’t pay a penny in advertising or PPC fees. All of this traffic is organic search engine traffic that is completely FREE!
I am convinced that 95% of website owners do not do this and they are missing out big time!
I’ll give you my simple SEO techniques, which you can apply to any web page, in a nutshell:
First of all, the information is for the people who are looking for your information, so:
1. Decide what your page is about;
2. Determine what 4 or 5 words or phrases summarize what your page is about;
3. Select the most important word or phrase as the keyword or key phrase;
4. Use your keyword or phrase at the beginning of the page content;
5. On an average page or article of 400 – 500 words, use the keyword 3 times;
6. Use your other key words or phrases as appropriate throughout the content;
7. Make sure your content reads correctly and makes sense to your human readers.
Second, you need to be aware of search engines and use META tags, though some say search engines take little notice of them:
1. Your ‘Title’ tag must include your primary keyword and a secondary keyword phrase;
2. Your ‘Description’ tag should include three of your keywords or phrases in one readable sentence because that’s often what shows up on the search engine results page (SERP);
3. Your ‘Keywords’ tag should include all four or five of your keywords, separated by commas;
4. Your page title or header should be wrapped in H1 tags and be the same as your main keyword.
If you apply these simple SEO techniques to your own web pages, you should find that they eventually perform much better with search engines. SEO is very important because most internet users place a high value on search engine results and are likely to only visit ranking websites when searching for a particular keyword or phrase.
Internet users rely on search engines to serve the most relevant content first, and therefore are unlikely to visit websites that do not appear on the first or second page of search results.
This means that those websites that rank well receive a lot of free promotion from search engines that put your website in a key position in the SERPs. Website owners who don’t spend time optimizing their websites miss out on a lot of potential web traffic.
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