SEO – Search engine optimization is the art and science of optimizing your web pages for search engines like Google, Yahoo, and Bing, etc. But why part art, part science? The scientific part of SEO deals with the technology, the implementation of the techniques and all the technical aspects of the website, coding, etc. While the art part tries to understand the business and the human behavior of its clients and try to influence it, which is not only science, but also an art.
Why is the SEO industry growing?
Increased use of search engines to search for information on the web.
Big Brand Advertisers Actively Use SEO
Traditional or direct marketers are increasingly adopting SEO
What are the career opportunities in SEO?
The online industry is growing every day and SEO is playing a vital role in attracting the visitors to the website and all the businesses are spending a large sum on SEO. It is one of the busiest areas and there are a good number of job opportunities in the SEO field.
Every website seeks to acquire SEO services for itself, either internally or externally, depending on their budgets and expertise.
SEO has a very bright future for you if you have great analytical skills and are dynamic. You need to keep up with the latest trends in the field, have a passion for research, and be able to formulate a smart and creative marketing strategy to beat your competitor and have an edge over everyone else.
What skills are needed for a career in SEO?
As I already mentioned, SEO is a mix of arts and sciences, so if you are coming from science and have technical skills, SEO can add a lot of value to your CV by getting you in touch with the practical side of business. SEO helps you grow as a professional and learn new skills related to managing people and building Internet marketing strategies.
In case you’re coming from the art side, SEO can seem a bit tricky due to all the technical skill requirement. The good news is that most of the technical aspects of SEO are easy to learn and implement.
SEO work categories
Many of the SEO / SEM firms, particularly the larger firms, have employees in these job categories:
Analytics
Management / business development
Link building
Event building
Organic search engine optimization
Social media
Web Development / Programming
Web design
Offline Marketing / Advertising
Public Relations / Reputation Management
Paid Search / PPC Management
Web design
Writing / Blogs
SEO training and certification
Currently, there is no official governing body for the SEO industry and there are no fixed standards to follow. However, several large and influential institutions and organizations have started offering international certifications for completing SEO courses. Taking these courses can improve your resume.
SEO training course benefits
SEO training course is a great opportunity to expand the market, showcase your brand reputation, and also increase sales. With SEO training courses, the sky’s the limit when it comes to acquiring new customers, making sales, and establishing seriousness. So sign up for an SEO training course. Just make sure you are careful when selecting which service provider can help you.
