So, you’ve decided to ditch your real estate agent and sell your own home to avoid those high commissions. Today’s real estate market isn’t exactly heaven on Earth right now, but there are still plenty of ways to get a great price on your home fast. This article gives you a basic sales plan.
Step 1: list your property
Okay, so you’re not going to make much of a profit given the current economic crisis that has gripped the world. Instead, focus on paying off the rest of your mortgage and keeping enough cash to move on to the next step. To be honest, the best thing to do at times like this is to hire an outside home appraiser to give you a price range. Ask for something at or just below market value, so your buyers can raise the price later.
Step 2: Targeted Advertising
The biggest property buyers right now are investors. You just can’t rely on families or singles to do your shopping these days. They may come by to take a look, but don’t expect great deals. Try to focus your advertising on the big investors and write about the profit they can make on your house in about 5 years. Headlines like “buy low now, sell big later” are great to use as they target the buyers’ wallet.
Step 3 – Present your home in style
Forget home staging and fancy decorations. It is much better to go for the “open and fresh” style. Move as much furniture as possible, but not enough to make the space feel empty. By opening up the free space in your house, people will be able to imagine their furniture inside. It will also make the place seem much more spaced out, which is what people are looking for these days.
