With the increasing consumption of mobile phones, tablets and smartphones, marketers have discovered a new avenue for their promotional schemes. Mobile marketing is an effective and efficient way to get the message across. According to statistics from email service provider Litmus, about 44% of people use non-desktop devices to access email, and the percentage is expected to increase in the coming years.
Emails these days are widely used for business and personal use. Regardless of the sender’s intent, an email should be platform independent, as you can’t be sure which device your email will be read on. Therefore, an email should be worded in such a way that the reader can comfortably read it on their mobile phone. The following are some of the tips you should keep in mind to make your emails mobile friendly.
1. Reduce the content and keep it simple
The first and most important rule is to keep your email concise and to the point. People these days check email on the go and can get caught up in various situations. If the content of the email is long, it is likely that it will not be fully read. Second, the subject of the email must be attractive to entice the reader to open your email.
2. Avoid using multi-column templates
The email design should be simple and based on a single column template rather than spread over multiple columns. This makes for quick reading and saves the recipient the trouble of scrolling and zooming in and out. The advantage of the single column template is that it makes email navigation quick and keeps the reader engaged.
3. Make the call to action loud and clear
The first and most important rule is to keep your email concise. So you can’t overload too much information in a single email. You have to make use of links and buttons to direct the readers to another web page.
You have to keep the call to action loud and clear. What do you want your reader to do? If you want them to click on a specific link or button, tell them so. tell them If your email is about some special offer, which involves the purchase of a product, let the reader know about it. Make sure there is only one call to action in an email, not two. Avoid stacking links or buttons at the end of the email. Narrow the number to one or two and make sure the call to action is prominent and easy to click.
4. Keep the font size large
The experience of reading email on a desktop computer is completely different from that of a mobile phone. Keep the font size such that it is optimal for both platforms. However, the font size for the body should be 11 points and for the header 22 points. Also, the font color should be a darker shade with a lighter background.
5. Insert image
Insert an image into an email if needed instead of having it as an attachment. Opening an attachment on mobile takes much longer depending on internet speed. However, check the design layout of an email before sending it to the reader.
The format and placement of the image must be such that it does not override the content of the email. The company logo can also be used in an email as it will reinforce the brand name. Again, your placement should be prominent and shouldn’t spoil the simplicity of an email.
By following these simple guidelines and tips, you’ll be able to compose a mobile-friendly email while using your laptop. It just requires a bit of thought process and design focus. By keeping it simple, you will be able to achieve your purpose.
Once you’ve incorporated the tips mentioned above, you won’t have to worry about how your email will be read. Is it a matter of confusion or disappointment?
