5 SECRETS TO MARKET ANY BUSINESS WITH SEMINARS
In today’s trends, you can attend seminars everywhere and companies are realizing the dollar value for their company.
When the digital camera came out, we trained Kodak sales staff on how to write content and present the camera to generate more sales. The guys from Microsoft who wrote Front Page came for the training. CEOs of publicly traded companies take the training. Business professionals can benefit greatly from increasing their income. Christian audiences do great with these media.
Every product and service must be approached with the concept of modular design. Brainstorming this design approach is completely fascinating and people get totally involved. The people in the brainstorming session become the target audience and tell the seminar leader what they really want from them. Once the design is complete, you are ready to conduct the seminar.
If the seminar is a free preview, sell the product or sell the full seminar and services in the back of the room.
When there is no charge for the seminar, you can get very good publicity. Usually the preview is 2-4 hours.
From writing the seminar using the benefits vs. features, you can easily design all your advertising and marketing materials. Our training is based on the book “How to Succeed in the Seminar Business” published by McGraw Hill and written by Paul Karasik. Paul founded the American Association of Seminar Leaders, which is an association for those who do seminars and want to learn how to take them, as well as becoming a coach to sell extra services in the back of the room.
When you learn, you can come to the front of the room to present, it becomes fun, educational, and motivating. Some of the best presenters are the shy ones because they become vulnerable from the front of the room and their audience just loves them.
Consider selling your product and service business to groups of people rather than just one. Enjoy this arena and the income you will benefit from.
Readers Digest interviewed us and seminar leaders were listed as one of the top careers.
The 5 secrets are: Be yourself, design with the modular design approach, preview free, sell room products, and get free publicity for yourself and your business.
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