Bing Webmaster Tools can be easily used like Google Webmaster Tools to see how your website is performing in search engine rankings on sites like Google. For the tool to check your website, you must first sign in to Microsoft Live and create a username, password, and profile. You can then put an xml file on your server or use a small piece of metacode in the main section of your website. Finally, click verify and Bing will crawl your website within three days.
The Bing Webmaster Dashboard will show you important information about your website. You will see a click-through rate or click-through rate from the Bing search engine field. You’ll see impressions, pages indexed, and pages crawled by Bing search robots or user agents often found in a robots.txt file on your website’s server. Another way to see if Bing bots crawled your pages is to look at the cache of your pages in Bing when performing a search. This is also a sign that you have no penalties or sanctions from Bing and that Bing trusts your website or pages. Penalties can be manually applied by Google or Bing, so keep an eye out for them and stay up to date on SEO and SEM news. Search Engine Journal is a great place to start with a great editorial on the latest in search.
You’ll also get an index summary and a traffic summary that shows you what terms Bing indexes and the traffic sent to your website. This can be compared to your log files on your server, Linux, cPanel, or whatever analytics program you’re running on your website, such as Google Analytics.
It is important to keep track of the terms that appear in the first results and compare them with Google and Yahoo, especially during algorithm changes of any of the search engines. An algorithm is just a fancy term for the steps for a program to work, like for loops (code iterates through a list and more).
You can also see if Bing has imposed any sanctions or penalties on your website or website pages in the SERPS. If you have any, it’s important to quickly remove what’s causing them and let Bing know that the problem has been fixed and won’t happen again. You can say that a team was hired by mistake that was using bad practices that you did not know about and that you are very sorry for the problems caused by them. Make strong and often attempts to remove penalties in your webmaster tools for optimal search results.
Bing Webmaster Tools shows you a wealth of information about your website that can be easily juxtaposed and analyzed for SEO and marketing purposes to increase your rankings, share website ideas and conversions. ratings, and indeed should be used to its full potential.
