Here is a very simple step by step guide on how to launch your AdWords campaign. Google AdWords, for those who don’t know, is a very effective way to drive traffic to any website and can help you increase sales, commissions, or just traffic exponentially when used correctly. In this guide, I’ll walk you through how to set up your campaign and how to research keywords effectively so you can properly target your marketing efforts.
START IN CAMPAIGN
1. Sign in to your AdWords account
2. Select the campaign you want to add keywords to.
3. Select a new keyword or phrase that you would like to use for this campaign. You want to include that phrase or keyword in your title, description, and display URL. Here is an example:
Title: Learn how to use AdWords effectively
Description: Use this step-by-step guide to master Google AdWords
Show URL: the address of your website
4. Now you need to research your keywords.
KEYWORD RESEARCH
1. Go to SEOBOOK keyword generator: http://tools.seobook.com/general/keyword
2. Type in a keyword or phrase that you would like to add to your keyword campaign. This tool will generate a list of keywords that you can copy and paste into an Excel document for easy ranking.
3. Once you have a list of words, right click and select “Copy”.
4. Open Excel and paste the keywords. This will paste all of your keywords into a list. Now sort them in ascending order. Now you can easily identify the words that contain your keyword. Copy only those into your Google AdWords campaign.
5. Select the word group that contains your exact keyword.
6. Now you want to wrap those keywords with exact word and phrase match.
7. Right click and select “Copy”.
8. Go back to your web browser
9. Go to Mike’s AdWords wrapper page: http://www.mikes-marketing-tools.com/AdWords-wrapper.html
10. Right click on the box and select “Paste”.
11. Now right click once again and select “Copy”.
12. Go back to your Google Adwords campaign.
13. Once you’re back on your Google Ad Words website, right-click and select “Paste” in the Keyword box.
That is all. Now your campaign is set up to work. All that remains is to determine how much you want to pay for your advertising campaign. Remember to set an affordable limit and play around until your winnings significantly exceed the costs of the campaign. I recommend starting with 25 cents per click. One final tip is to remember to set your ad to show only in the countries where it applies. This helps target your campaign more effectively. I hope you have found this guide useful.
Best of luck
Gaurav Duggal
