Many people may have heard of viral marketing but don’t know exactly what it entails. The basics of viral marketing are that the information you offer is passed on to others to gain more customers. Word of mouth is one of the most common types of viral marketing and all business owners know that you get more business when people talk positively about your company with their friends. The viral part comes from your company news spreading like a virus that cannot be contained. This is not a bad virus for you, as long as you keep your promises.
How many times did your mom tell you to wash your hands after you cough so you don’t spread germs? She says this because the disease is easy to spread to others by virtue of touch or cough and this has been medically proven. It is this type of rapid movement of information that is used in viral marketing and the Internet has made it incredibly easy to use these methods. The one tip to remember for viral marketing is that every email or post you send should be simple and easy to read. There is no reason to send emails that are full of fluff and make it difficult for readers to get the message. These are not forwarded or deleted or discarded.
Those who are successful in viral marketing understand the basic principles of human nature and how people are motivated. If you hit them at their core, the need to be accepted and the need to have money, then you can have a successful campaign. If you send them information that they can forward to get something like a discount or that their friends can use to make them more popular, they forward it.
Most people on the Internet are social creatures and gone are the days when the only people who know anything about computers and the Internet are nerds who have no life. Today, it is the minority of people who do not have an email account and who do not rely on their computers and smartphones to gather information and socialize with friends and family. People have networks of friends and acquaintances with whom they email and share information. Using this to promote them is too smart a tool to pass up.
