Boot camps are opening on every street corner every week now. Now more than ever you need to stand out from the competition. After hosting boot camps for years, we’ve put together a few tips to help you separate your boot camp from the rest.
Here are some tips to help you build value in your training camp and keep your campers coming back for more:
1. Specialize. Choose a specific training niche, such as kettlebell training or TRX. Consider a niche market based on your target market: pre-pregnancy/post-pregnancy, specific sports, young athletes, women’s weight loss, or childhood obesity. Be sure to choose something that you are passionate about or have experience with.
two. Develop clubs within your Boot Camp. We have a 5K Club at our Boot Camp and we train two Sundays a month as a club. We also attend different races and events together! Create other mini clubs of interest within your camp…people love to feel like they belong.
3. Add nutritional guidance. If you don’t have the nutrition background, it’s critical that you join someone who does. A good nutrition program is an integral part of your campers achieving the results they want. Offer nutrition workshops, shopping tours, challenges, and nutrition tips at the end of boot camp classes. Be your go-to person for ALL your fitness and nutrition needs. They will get faster and better results if they eat better and exercise.
Four. Create a monthly or bimonthly newsletter. Build your list. A newsletter is a great way to keep in touch with your current and former customers. You can include a helpful article, recipes, upcoming events, a workout, a birthday list, and a question and answer section. Another way to be your go-to person for your fitness and nutrition needs! Our boot camp customers look forward to our bi-weekly newsletters!
5. Send cards. Technology has changed the way we communicate with each other. People have gotten used to texting and emailing. Very few people send cards anymore. Try sending cards to your clients – it will make your campers feel like a million bucks and will set you apart from 99% of other boot camps. Send a nice birthday card (include a small gift if you’d like), send a thank you card for their referral, send an achievement card for personal or camp achievements, or send them a “we miss you” card. You don’t like receiving letters!?
6. Develop a referral rewards program. People love getting free stuff. If people like your boot camp, they will share it with their family and friends. Having a referral rewards program is an incentive for them to work even harder to spread the word. Word of mouth is your BEST advertising. Offer them something free, like two free weeks of boot camp for every referral they sign up.
7. To be prepared. Your clients pay you for results. How do you get results? with a blueprint Don’t show up to boot camp pulling your drills out of a hat. When you do, they can tell! The class will not be as fluid and you will tend to repeat the same exercises over and over again. You must change it. If you don’t, they will stall and blame YOU! Plan your workouts and get ready.
8. Run contests/challenges. Once a month we run a challenge, which includes a fitness, nutrition, and drinking water component. We have people participating throughout the month. We created a calendar and sign-in sheet to make it extremely easy for you. We invite you to share with your family and friends, and the campers love it! As the end of the month approaches, they start asking what the next month’s challenge is.
When you create value in your business and services, you create customers for life! Focus on using the tips above and your campers will feel appreciated and it will take a herd of elephants to get them to leave your camp!
