Did you know that 51.9% of marketers say that video content provides the best return on investment? Imagine promoting your video to millions…getting more views, likes and subscribers.
Video marketing is a powerful way to build relationships and brand recognition with prospects. If you’re not already using video in your marketing, it’s time to get started.
So, to help you get started, here are the video marketing best practices to be aware of and implement in 2018:
1) Plan before you shoot
Don’t just improvise and ramble when recording. It is important to have a clear message that you want to share. Create vignettes that you want to convey. You can even tape them to the wall to keep them on track.
Then practice it. don’t read The more conversational you are, the more connected your audience will feel.
2) Hook ’em up quick
Just as headlines are important for articles and email marketing, opening hooks are key to grabbing viewers’ attention.
You have 10 seconds to capture the attention of your audience. What question can you ask to attract them? How can you make them curious or curious to know more?
3) Give First
If you create your video with the sentiment “I want them to buy”, it will send bad vibes. Think first about how you can share value.
What can you teach them? How can you make them feel entertained? What inspiration can you provide?
4) Facts count, stories sell
No one can resist a good story. Try to think of a story that illustrates the point you want to make. It helps viewers relate to you and engages them on an emotional level.
5) Call to action
Ask viewers to take action at the end of the video. Do you want them to buy, subscribe or like and share?
6) SEO optimization
Use keywords in your video’s title, description, and tags that will help it rank better on YouTube and Google. Create a catchy headline that uses keywords and sounds natural.
If you have posted the video on your website, creating a sitemap tells search engine bots that you have a video hosted on your website and will drive more organic traffic.
Video marketing is fast becoming the future of content marketing. I hope you take the step this year to make video marketing an important addition to your promotional toolbox. Do it carefully and methodically for best results.
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