Uses and benefits of product placement

Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies significantly improve their bottom line, especially when tied to movies with a high success rate. The following information will highlight some of the uses and benefits of product placement.

First, let’s take a look at exactly what branded entertainment is.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration or pay producers of movies, TV shows, web videos, video games, and other forms of entertainment to include their products in entertainment presentations.

The emergence of the film product placement strategy has coincided with the decline in interest in traditional advertising media. Many companies found that consumers were not paying attention to traditional advertising media, so product placement was incorporated into their marketing strategy to reach a wider audience. Marketers reinvented their strategies and began placing ads in popular movies and television shows to capture consumer attention.

Uses and benefits of product placement

As marketers began using branded entertainment strategies, more and more companies were seen promoting their products in popular movies and television shows. These ads can be seen in popular movies like James Bond with Omega watches; Mission Impossible with Apple Macs; Men In Black promoting Ray Ban glasses and many popular TV shows like The Apprentice, Top Chef, Project Runaway, and American Idol.

As such, the brand’s entertainment strategy became a magic potion for marketers. Due to the great success of advertising in movies and TV shows, marketers took it to the next level and began using web videos, video games, music videos, and other entertainment media.

Product placement marketing offers several benefits to manufacturers, producers, and movie stars. From the marketers’ perspective, it provided companies with the opportunity to partner with famous actors and use film and still images to conveniently advertise other products. When it came to producers and actors, they earned a substantial amount in fees, as well as the opportunity to endorse brands at various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the proceeds from these deals to offset the full cost of producing their music videos.

Marketers are also using the internet to embed product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever artists perform at shows and concerts.

In general, product placement and brand entertainment strategies have proven extremely effective as more consumers link certain products to the names of famous actors and singers. For this strategy to work, brands need to appear prominently while making a subtle appearance in movies, TV shows, web videos, or video games.


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