Traffic Generation Strategies: 5 Strategies To Attract Hordes Of Traffic
When it comes to traffic generation strategies, it is very important that you choose the right strategies to focus on so that your time and money are not wasted. There are basically three ways you can get traffic – you can build it, you can buy it, or you can borrow it. Creating it essentially means creating content to drive traffic to your websites. Buying it means buying paid traffic through different sources, and borrowing traffic means using other people’s resources, like their lists and their traffic, to drive visitors to your sites. This article will focus on 5 of the most effective traffic generation strategies that you can use to attract crowds of traffic.
Strategy n. # 1: pay-per-click advertising
Pay-per-click advertising is a very profitable advertising method whereby you pay only for your ads when they are clicked. Hence the name “pay per click”. Examples of such systems include Google AdWords and MSN Adcenter, which has now combined with Yahoo to compete with Google. Google’s system has the most traffic, but MSN’s advertising costs are currently lower due to less competition. Using both systems will maximize your traffic.
Strategy n. 2: article marketing
This strategy involves writing or outsourcing articles and posting them to article directories like EzineArticles or other sites where your content can be distributed. These can include blogs, general content sites, or content hubs like Squidoo and Hub Pages. The ultimate goal is for your content to be widely distributed on the web, increasing your traffic and brand awareness among consumers in your market.
Strategy n. 3: ad exchange
Ad swapping is a method where you exchange ads with other marketers or webmasters. Traditionally, ad exchanges involve exchanging email advertisements with other email marketers. In other words, you promote the offer of a marketing partner on your list, in exchange for them promoting your offer on their list. You can promote others ‘subscription pages (also known as name compression pages) to quickly build others’ lists. However, ad exchanges can also include the exchange of Twitter tweets, Facebook page posts, banner ads, download page ads, etc.
Strategy n. # 4: individual ads
Getting an email to a responsive subscriber list is one of the quickest and easiest ways to get great results. One way to do this, in addition to doing ad exchanges with other list sellers, is to buy individual ads. An individual ad is an email promotion that only promotes your offer and nothing else is promoted in the email. This ensures that the email gives you the best possible response. You can find newsletters to buy individual ads by checking out the Ezine Directory, which contains email newsletter and ezine listings, or by simply subscribing to as many quality email lists in your market as possible. Then reach out to these list owners by asking if they sell email ads.
Strategy n. 5: Facebook Ads
Facebook Ads can still be considered relatively new to the online advertising landscape and are not as established as Google’s AdWords system; however, they are gaining traction in the world of internet marketing. Ad costs are still relatively low, and the thing about Facebook ads is that you can target your market demographics, like their interests, the movies they watch, the music they listen to, etc. This is not possible with other pay-per-click advertising systems, and it is what makes Facebook advertising so powerful if done correctly.
So there you go, 5 of the best traffic generation strategies that you can immediately use to start driving traffic to your offers. You have no more excuses not to start receiving visitors on your site. Time to step on it and take action!