I recently took the time to review my consulting client
files, subscriber comments and tones from other experiences of the
last year – a noticed…
A constant theme of GIVING AWAY YOUR MARKET
So many times I talk to someone who has a strong single sale.
angle or a unique product within their market, but they fail
to really ATTACK your market.
I will now be the first to admit it, as a group of product developers and
marketers, we’re a pretty weird bunch.
Some of us are very good at generating ideas, but we never seem
perform 10% of potential
Others of us are very good at getting that first product out, but
desperate to build on initial success.
Others are great marketers but can’t seem to keep up enough
products in process to generate consistent sales.
Then there is the go-it-alone mentality.
After all, it is our individual passion and common sense that made us
so far, why start sharing our profits and efforts with others now?
Regardless of which group you belong to: success in your market
depends on generating an all-out, large-scale, unrestricted attack
in your market.
That is how.
TECHNICAL STRIKE #1: Build Loyal Subscribers
If you are not already doing so, you should contact
your subscribers at least once a week.
It could be an automated email campaign, a newsletter, a forum, a blog,
mailings, articles, or any other method.
If you can’t find something useful to say, even a few
lines, to your market at least once a week, then you are
either you are not well connected to your market or you are not
committed enough to make BIG money in ANY business.
TECHNICAL ATTACK #2: Develop more than one product
Many of you have frequent anxiety attacks from producing only
a top selling product.
I understand, the road to my first product seemed to climb
Mount Everest.
The fact is, to really ATTACK and OWN your market, you need to be
much more aggressive, launching various products along the course
one year old
These can be special reports, e-books, videos, membership sites,
co-authors, resell under license, public domain, hard copy,
products of seminars or teleseminars.
Think in terms of 3-4 products produced in the next year.
Use our Ultimate Information Entrepreneur Success Packet to
help you discover hot topics and develop your products
faster! (http://www.infoproductcreator.com)
Think of it in these terms, and your first one won’t seem so monumental.
A homework.
TECH ATTACK #3: Pick Your Mentor’s Brain
When I started I jumped light years ahead because
invested in an excellent mentor, in my case it was Tony Blake
(http://www.ablake.net/forum)
You want to think BIG when you think of mentors.
Learn from the best. I help quite a few people online
product development and marketing: it is a market that I know very well
well and can bring first-hand experience.
Dan Kennedy is a master of all things business, time management,
offline business and marketing.
Yanik Silver is solid as a copywriter and affiliate manager.
expert.
Whichever you choose, choose the best: it will be worth it in the end.
TECH ATTACK #4: Learn Writing
The most valuable skill you can learn by ATTACKING your market.
Get material from the masters – Gary Halbert (
[http://www.thegaryhalbertletters.com]), Michel Fortin, John Carleton,
Gary Bencivenga.
Next, start collecting your own personal “slip” file containing
some of the best ads you come across.
Finally, commit to writing one sales letter per month, testing and
rewrite at least 4-5 sales letters each month to improve
your conversion.
TECHNICAL ATTACK #5: Strengthen your affiliate program
What’s that? Don’t have an affiliate program?
Get serious about adding 30-40 new affiliates each month. To do
that, you will have to actively seek out joint venture partners and
Super Affiliates – Don’t expect them to just come to you.
Support your affiliates with regular updates and training too
as a constant supply of new tools such as graphics, text ads,
headlines, articles, brand reports and mini-courses.
Offer to record an interview with your super affiliates, allowing you to
They offer the interview to attract customers to more sales.
TECHNICAL STRIKE #6: Dramatically Increase Your Price Per Customer
By putting yourself in your customer’s shoes, you’ll know what
he or she wants, then offer it to him or her, over and over again.
Instead of a sale, you want to be the TOP supplier of
information to your market in your subject area.
To achieve all of this, you need to GET INVOLVED with your
market.
Run regular surveys, teleseminars, training sessions, where
you can interact with your market.
Oddly enough, by getting more involved, helping people more,
will lay the groundwork to ATTACK your market.
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