Higher education marketing Digital marketing for educational institutes
Search Engine Marketing (SEM): –
SEM is an online marketing strategy and technique that involves promoting paid websites on search engines like Google, Bing, and Yahoo, etc. Search engine marketing is the most effective way to drive fast traffic, generate leads, and get a great return on investment.
Below are some examples of various networks provided by Google and different types of ads that can be used for the same.
Social Media Marketing: –
Student spends a lot of time on social media platforms in current situation, provides better opportunity and platform to engage them through various prominent social media channels like: Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc.
Along with paid campaigns like boosting posts and page likes, Institutes of Higher Education can make great use of social media as follows.
• Maintain relationships with alumni
• Use Facebook and LinkedIn to generate industry leads through Alumni Networking
• To maintain relationships with the industry
• Institute Promotion (Online Contest to promote events both online and offline)
• Developments related to various contests in which students have participated
• Displaying student life on campus.
Search Engine Optimization: –
SEO In is a process of optimizing your website so that its ranking improves in the SERPs (search engine results pages). Search engines are the main source of information for research related to education on the Internet.
People just go to the second page of the SERP; therefore it is really important that the website is well optimized and ranked higher. The proper tags, description, and title should be there to define and explain the search engines crawling the site over the content of the given page. Quality content that is fresh, up-to-date, and properly structured always helps.
The correct SEO strategy and execution will increase rank and should help reach people who are interested and very active on these platforms.
Education has now gone global thanks to digital technology. Most of the general admission process is now done on digital channels. Whether it’s taking the entrance exams online, checking scores, finding the university, comparing it or buying the admissions forms; it is totally digital. We work with you every step of the way to understand and ensure your strategy blends with new media and technology platforms to create a great user experience and increase admissions. In addition, we provide you with customized reports based on quantitative and qualitative data at each step to help you in your decision-making process.
Let us know and connect with us for any queries related to digital marketing for education.