When an entrepreneur is starting a business he is faced with the demands of several functions in which he may not be an expert. They may know, for example, everything there is to know about wholesale distribution, but they have no idea how to create a website.
Since most businesses start with very limited funds, many entrepreneurs are reluctant to set aside money to pay for consulting services to fill their knowledge gaps. For example, many create a website from the many templates available. Some are even free.
As far as the company website is concerned, I think using existing templates is a false economy. The website works like an online calling card and you should be doing your best. For site visitors, viewing a format that they have seen before can have a bad image on you.
The amount of time required for the entrepreneur to become competent enough to develop a quality website takes time away from functions related to product knowledge, operations, and management. Hiring with a website development company could be the solution.
Websites, to be noticed, must go through the search engine optimization (SEO) process. The purpose of SEO is to improve the chances that your website will rank high in a search. The mechanism for doing this is complex and dynamic. Again, this is a very specialized function that is often beyond the ability of the business owner.
There are features that can be grouped under the heading Entrepreneurship Awareness Services that will present the business at its best. In addition to website and SEO examples, these may include business strategy planning and business valuation services.
Entrepreneurship Knowledge Services is a rich term that covers what one needs to know to be a successful entrepreneur. However, there are other issues to consider besides knowledge. Do you have the right temperament? Do you have a sufficient tolerance for risk? Can you acquire the funds to be successful?
My recent experience is that the cost of business services for freelancers is decreasing. One of the reasons is the quality and economy of the Indian consultant services. My experience with two firms in India has been positive. This is simply my experience, and yours may be very different, but I got a substantial amount of website design for about $ 4,000 and SEO for about $ 2,000.
Your reaction may be that adding $ 6,000 to your startup expenses is prohibitive, but by taking this out, the entrepreneur should find a faster path to profitability.
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