As a home-based entrepreneur, I always look for book resources from which to draw strength, encouragement, and skill. And with that in mind, I’d like to share a book that I recently read that could benefit the aspiring entrepreneur or home worker.
Written by Joe Girard, the book is called “How to Sell Anything to Anyone” and was published in 1977.
Rarely are business books written so frankly and sincerely about life and how difficult it can be.
This book on sales skills is both endearing and intriguing as you witness the eventful life of this ‘De-Niro-esque’ author. from his troubled childhood at the hands of his violent and verbally abusive father to his near-success as a property developer, a journey interrupted by the intervention of a con artist.
But despite all this, Joe Girard holds the Guinness World Record for being the best salesman in the world, having sold more than 13,000 cars in his 15-year career.
‘How to Sell Anything to Anyone’ is written in his own inimitable style and you can almost hear his Italian-American accent through the pages. Speaking of sales people’s misconceptions about certain customers, he says;
“Forget all that crap people tell you about pipe smokers who can’t make up their minds. They may hide behind their pipes, but our job is to overcome their desire to hide from you.”
And again, when he talks about being invited to rob a liquor store when he was a teenager, he says;
“I don’t know what made me do it, but there it was.”
For a nonacademic man who suffered from a stutter well into his thirties, Joe has done very well, outselling all the salespeople on the planet and sharing exactly how he did it.
I imagine that your sales skills can be applied to most home-based businesses, so I would suggest that it is a book worth considering for your collection.
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