Hundreds of millions of people around the world use Instagram every day. This social media powerhouse gives you an opportunity to reach a considerable number of people in different areas of the world.
Using Instagram for business marketing can help you build your brand, get more traffic, grow your email subscriber list, and drive sales.
1. Keep it Social
When using Instagram for business marketing, think about social media, not ads. Create content that your target audience will engage with, don’t ignore it because it looks too spammy. Show that you like images in your niche to get people interested in following you.
2. Provide value
Instagrammers are active shoppers who do research, so the more information you can give them in terms of images, carousels, and stories, the better.
3.Use stories
Instagram stories provide instant information and instant gratification. They only last 24 hours, so it creates a sense of excitement and urgency.
4. Use hashtags
Many people are actively searching for specific hashtags and your images will be there waiting for them. An Instagram study showed that adding at least one hashtag to all of your posts will drive more than 12% engagement on average.
5. Call to action
Every post you produce should have a clear call-to-action that matches your business objective when creating it. Instagram provides a variety of buttons, such as “Shop Now.”
6. Link back to your site
Instagram is a great way to drive traffic to your site. More than 50% of users on the social networking site follow at least one business and say they have learned about a product or service through Instagram.
7. Consistent brand image
Stay consistent with the theme of your page. Only include photos, hashtags, captions, and videos relevant to your Page’s topic.
8. Create a good profile
Make sure your Instagram profile tells your target audience who you are and what you do. Instagram’s search engine is text-based, and you have a better chance of finding someone if their username has one or two keywords that are relevant to your business.
9. Switch from personal to commercial
Become a trading account to gain access to all available tools and analytics.
10. Use your analytics
Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your Page. It lets you know how your marketing efforts are paying off.
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